Call now to get your free 35-Step Marketing Audit: 424-234-8483
About Bradshaw & Co
Our Mission
At Bradshaw & Co, our mission is to empower businesses through strategic marketing and branding solutions. We aim to help our clients connect with their target audience and achieve sustainable growth.
Need to find YOUR true customers to increase sales? Call us!
Our Services
Bradshaw & Co.’s Marketing Services:
Count on our 30 + years of award-winning experience to write, craft, and create the following items:
1. Short and long bios and resumes, and we give branding advice/suggestions on your business headshot(s).
2. Business and personal mission and vision statements, outlining a path to your ideal future.
3. A SWOTT analysis of your Strengths, Weaknesses, Opportunities, Threats, and Trends.
4. A defined competitive edge/advantage. We articulate exactly why someone should do business with you.
5. Branding: creating a unique and recognizable identity for a company, product, service, or an individual.
6. A clear positioning strategy (how your brand is perceived/situated compared to your competitors).
7. A strong 30-second networking pitch that identifies you and your competitive advantage/edge.
8. Your ideal client criteria: Those you enjoy working with and who are most likely to buy from you.
9. Three (3) very defined target market segments: (Specifically, who are you trying to sell to and why?)
10. Market research on your target customer segments and existing customers to increase personalization.
11. Focus groups/tests to evaluate the perceptions of your personality, brand, and sales presentations.
12. A marketing plan detailing how you’ll reach your target markets with goals, strategies, & tactics.
13. A written business development sales plan to follow up with clients, contacts & leads.
14. Customer Relationship Management (CRM): Consistent marketing & follow-up on leads.
15. Sales pitches/presentations for each target market & situation (phone, email, impromptu, & in-person).
16. Well-rehearsed sales presentations that flow smoothly and are performed comfortably & effectively.
17. A dream wish list that identifies companies, organizations, or individuals you’d love to work with.
18. Physical or virtual business cards & promotional marketing materials? e.g., 1-sheet or email templates.
19. A professional logo (visual symbol) & possibly a tagline or slogan (memorable phrase).
20. An IG page and/or website that works as a marketing tool consistent with your brand messaging.
21. Using Artificial Intelligence (AI), CTA (Calls To Action) & opt-in promos for sales & lead generation.
22. PR: A public relations strategy and an Electronic Press Kit (EPK) for media exposure.
23. Brand activations (creatively engaging directly with clients/prospects to give “life” to your brand).
24. Your social media strategy, what about email marketing or creating influencer marketing strategies?
25. Content creation: Podcasts, webinars, or events showing your expertise, knowledge & thought leadership.
26. Incorporate customer testimonials & endorsements in your marketing, YouTube channel & social media.
27. Identify personal obstacles that hold you back. e.g., time management, delegation, & organization?
28. A self-improvement plan for personal growth. Like a life or business coach, apps, classes, or books?
29. Advertising, cross-promotions, sponsorships, non-traditional or experiential marketing campaigns.
30. A/B testing: comparing the performance of 2 versions of a digital element (website, email, or ad).
31. A partner and alliance program. Identify/partner with companies providing complementary services.
32. An affiliate program for referrals, compensation, and tracking, so others can send you business!
33. A client reward program to boost retention and maximize their CLV (Customer Lifetime Value)
34. Promotional items or business gifts with your company name & logo for a lasting presence.
35. Marketing pieces to properly showcase your business at business events, trade shows, etc.
Contact Us
Let's Get Started
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
Bradshaw & Co Marketing, Branding, & PR
Hours
Open today | 09:00 am – 05:00 pm |
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